The Joga Bonito movement is a football-oriented series, created by Nike and Google during the 2006 World Cup. Eric Cantona appeared as the lead spokesman for the Joga Bonito organization. The movement portrays itself as dedicated to eliminating unfair and unsportsmanlike play from football, promoting fair and creative play as well as honesty and team spirit, and showing the true and beautiful side of football by having a motto of “play from the heart”. The most important aspect of the “Joga Bonito” style is to “play beautifully,” which is the exact translation from Brazilian Portuguese.